Imagine . . . doing a Broadway Play without a script - which spells out every step in advance of the actions. As an entrepreneur you are always on stage - always expected to perform, the one expected to lead the show. Everyone counts on you to have the answers, to be on cue, and respond to any demand.
If you remember only one thing, know that your business needs a script . . . your Simple Plan . . . of how to present yourself on that stage. Advance preparation and careful management of your Plan is the only way to 'produce a winner - to achieve your OBJECTIVE. Yes! There may be many adjustments and unplanned modifications as your Plan is implemented. But it is the foundation for your actions.